As Chief Innovation Officer at Midwest Specialty Products, I am primarily responsible for managing the process of innovation and change management in our organization. I create a culture of innovation by ensuring Midwest Specialty Product’s time, resources and focus keep innovation at the forefront. I ensures the company is successful in taking its innovations to market in a timely and scalable way. In my role, I am always evaluating and balancing risk/reward for innovation and assessing competition and maintaining overall market awareness. I see product innovation as a value to our customers and it helps build long-term relationships with our new and existing customers.